Challenge:  Ancestry wanted to maintain the series’ momentum while increasing production quality, more dynamic opportunities for motion design, and celebrity ah-ha moments. 

 

Action:  As the creative director at XX Artists Agency, I led the creative direction for the final three episodes and served as VFX supervisor on set to ensure visual effects, graphics, and editing would go smoothly. I collaborated with the client and our internal account team to brainstorm key episode moments.

 

Result:  Ancestry was very happy with our workflow, communication, and episode delivery and engaged us to develop three other YouTube series.